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Social Collaboration Gives New Twist to Holiday Shopping Online

Holiday Shopping Online

The holiday season can be make or break for most online retailers, with some retailers getting the majority (or sometimes close to all) of their sales during this critical period.  Traditionally, these online retailers had a clear set of parameters around which they knew they had to compete – inventory, shipping times, costs, execution and overall service, and offering big promotions and discounts. Online retail was originally built for those shoppers that knew what they wanted to buy in a fast and efficient way.  Retailers needed to make sure they made the product easy to find (via an effective search ... Read More »

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using

Social Reviews - QYPE

You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional. The fact is there are a lot more social tools that aren’t social networks, and quite a few of those definitely deserve your attention. 1.       Social Intranet. What if Facebook included all the elements of SalesForce, Dropbox, Google Calendar, BaseCamp, RememberTheMilk and WhatsApp? That’s social intranet for you – a private corporate social network that helps you work with clients, collaborate with co-workers, share files, exchange ideas and vote on next week’s cafeteria menu – accessible 24/7 from ... Read More »

“Happiness in the Air” – Crowdsourced Valentine’s Day Ad from Coca Cola (VIDEO)

Happiness in the Air

Today, Coca Cola will be premiering an advert during American Idol that was created by one of the MOFILM‘s filmmakers, 23 year old New Zealand director Hugh Mitton and producer Lee Kupferman (26). ‘Happiness in the Air’ will also feature on Coke’s social media sites as well as Coke TV in Latin America. Mitton was only 22 when he directed ‘Happiness in the Air’ in response to a brief created by Coca-Cola for MOFILM’s 2012 Cannes video contest. The brief asked filmmakers from around the world to create and submit adverts that celebrated moments of happiness. Filmmakers could use pre-existing ... Read More »

Israel’s Crowdfunding Platform OurCrowd Completes $12 Million in Funding

OurCrowd

Israel’s equity Crowdfunding platform, OurCrowd announced that it has closed $5.5M in Series A funding and successfully closed 12 company funding rounds from accredited investors in its first quarter of operation with an average deal size of $500,000. Total capital raised for companies and the platform now totals over $12 Million. It is a new and innovative way to invest in Israeli startups. As an equity Crowdfunding platform, OurCrowd identifies companies seeking early stage investment and brings these opportunities to its membership who choose which deals they participate in via OurCrowd-managed partnerships. OurCrowd co-invests in all of these deals, and ... Read More »

Tips in Social Product Innovation: Crowdsourcing

Crowdsourcing

Strategies that absorb, respond to and then overcome stormy economic conditions are putting the customer right at the center of product development processes. Crowdsourcing as a powerful innovation strategy is helping organizations knit more tightly with their markets, diminish the amounts of “fuzziness” in the front end innovation (FEI) process, widening idea pools, and even reducing the costs of performing market research. Involving your customers in the product creation process Crowdsourcing has numerous benefits and can definitely enhance the overall product innovation process, however there are a few things that are important to consider before fully involving your customers in ... Read More »