You are here: Home » Tag Archives: Google Plus

Tag Archives: Google Plus

Feed Subscription

Is Google Plus Emerging as the Best Option for Social Media Marketing?

Option for Social Media Marketing

Social media marketing is becoming increasingly common in the marketing industry as more and more companies are realizing the potential and value of social media. By now, it has become quite clear that having a social media presence for your brand is imperative and businesses are taking notice. As businesses begin to invest more time and money into social media marketing they are continuously comparing and contrasting the various social media platforms to determine where their marketing efforts will be most efficient. For a while now, this has been a two horse race as Facebook and Twitter battle it out ... Read More »

Social Media Case Study: Is Sharing Really Caring?

Social Media Case Study

I can’t remember the first time I heard the sentence “Sharing is caring”. It has been used so much in the past few years, that it turned into some sort of blogger’s routine. You see something you like and you share it on Twitter, on Facebook, on LinkedIn and on GooglePlus. But there’s always a gap between the sharing rate and the meaning behind it. So is sharing really caring? Together with my friend Lloyd from LBM Solutions UK, a Search Engine Marketing and Web Design Stockton company, we did sort of a mini-experiment to see how things really stand. ... Read More »

Tell Me More About Google Authorship

Google Authorship

There is no question about it: SEO is becoming about more than keywords. Social media is one of the new keys to search engine visibility. One of the emerging social media forces is Google Plus. Utilizing Plus to your greatest advantage is about more than simply adding a plus one button to your website. Google Plus offers an interesting service that is sure to figure more into SEO: Google Authorship. What Is It? Authorship is a relatively straight-forward service. By tweaking some settings and adding some mark up to your page you can connect your content with your Google Plus ... Read More »

Using Social Media As An Educational Tool

Social Media As An Educational Tool

Educational institutes still have a lot to do before current and prospective students start utilizing their social media presence as reliable sources of information.  A report by Michigan State professor Christine Greenhow reveals that students who were actively engaging with the course professor and their classmates on Twitter developed more interest in coursework and managed to achieve better grades. Florida State College has even listed policies and procedures for social media on its official website and a study carried out by University of Massachusetts on different colleges found 100% of them have opened to social media in one way or ... Read More »

5 Social Media Sites My Small Business Needs to Be On

Social Media Sites My Small Business

Social media is big, so small businesses that want to grow and gain exposure need to take advantage of the trend. How important is it for small businesses to socialize online? Considering that an August 2012 study by the Pew Research Center revealed that more than 60 percent of men and 75 percent of women daily use social media for networking, equating to millions of people on the Internet, small businesses need to be where the people are. Where Should We Be? According to various social media professionals, the top 5 social media sites every small business should be on ... Read More »