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A Few Useful Strategies for Optimizing Your Mobile App

Optimizing your mobile app begins with a simple question of what “optimization” really means to you. Figuring out what that word means to you means taking a moment to sit down and think about what your goals really are with this app. The ideas listed here are likely to help you meet those goals whatever they may happen to be, but it’s important to figure it out, write it down, and get it straight before taking action. Without further adieu, here are a few tactics to help optimize any mobile app: 1. Readability Trumps All Easy readability trumps everything when ... Read More »

ClickBerry for Facebook : Now Facebook Videos Become Interactive

New iOS app, ClickBerry for Facebook is a free interactive video enhancing tool, instantly turns videos into an interactive experience unlike any other. The technology behind the app makes any object inside a video interactive and clickable. Users can take a new or existing video and embed comments or links within it to make the content more engaging and and fun. The app also lets users add a Facebook “Like” option to individual elements, such as their favorite guitar or coffee cup, and instantly share it with a single click across Facebook, Twitter, blogs and mobile devices. ClickBerry for Facebook ... Read More »

App “Read it Later” Becomes the Now Free “Pocket” to Save Articles/Videos to View Later

“Read it Later,” the most popular way for users to save content they find on the web to view later on any device, has become the all new, free “Pocket.” Pocket is for when people discover an interesting article, video or web page, but don’t have time to view it. Once saved to Pocket, the list of content is visible on any device – phone, tablet or computer. Four years ago, Read it Later was created to allow users to save their web content to view later on their own schedule. One year ago, Read It Later had 2.5 million ... Read More »

Google Ventures-Backed Kibits Raises $1Million

Google Ventures-backed Kibits has launched it’s micro-social networking app for iPhone and iPod touch today. Also the company has raised $1 million from Google Ventures, Charles River Ventures, General Catalyst, Commonwealth Capital Ventures, SOSventures, Launch Capital, the CommonAngels Fund and undisclosed angels. Kibits App is the fastest way to create and connect with groups on-the-fly. Each Kibits group serves as a micro-network, enabling focused conversations with real-time sharing of photos, videos, links, locations, notes, even documents from iCloud and Dropbox, along with built-in chat, comments, and ratings. All with a single app that automatically organizes the conversation. “Now people can ... Read More »

Smartphones, Tablets Drive 20% of Web Traffic for NCAA Tournament

NCAA March Madness 2012 on iPad

About 20% of the Web traffic for the first round of the 2012 NCAA basketball tournament came from smartphones and tablets, according to a new comScore study. The study, which analyzed browser-based (i.e. non-app) page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access – computer, tablet and smartphone – as they tried to stay plugged into the first 32 games of the tournament in real-time. As part of the study, comScore analyzed computer vs. non-computer traffic (smartphones and tablets) for the Thursday and Friday ... Read More »