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7 SEO Tips for a Post Panda and Penguin Universe

7 SEO Tips Post Panda and Penguin

SEO isn’t what it was. A lot has changed from the days of Meta information rush, stuffing keywords, and the constant drill of writing content for the spiders. Google has taken the role of policing the web and that explains the release of a few algorithm updates (including the recent Hummingbird update) that has changed the way we optimize pages for search. Recommended Reading: Recommended SEO Practices After Google Hummingbird Update Here are at least seven tips to follow if you want your website to stand the tide of Google’s constant attacks on content (and hence your business): SEO is for ... Read More »

The 5 New Rules Of Link Building For 2013

Rules Of Link Building

Following the Penguin 2.1 update earlier this year and Google’s many claims, you might think link building as a technique is fairly redundant and isn’t worth your time and effort these days –but guess what? That’s just not the case. While Google might claim they don’t put as much emphasis on a site’s backlinks when it comes to ranking factors these days, evidence from all over the globe suggests otherwise – so it might not be the time to hang up your link building boots just yet! Yes, the emphasis on your site’s backlink profile might have shifted from quality ... Read More »

An Overview of the Changes in Content Strategies After Hummingbird

Content Strategies After Hummingbird

Digital marketing as we see it has taken another sharp turn in the recent past thanks to the new Hummingbird update from Google. Just when people began to understand that a good content marketing strategy can be your ticket to win over the search game, Google changed its rules again, and this time, the new algorithm change will affect 90% of all searches. Now what can you do to survive this ever-changing game in the long run? Simple, you have to play the game following the new rule. To do so, you need to understand about the new update. What ... Read More »

After-Penguin Digital Marketing Strategies, Plus When to Seek Help from Individuals or Companies

After Google Penguin Digital Marketing Strategies

We all know the pain and drama after all the latest Google algorithm changes: websites disappearing from the main pages, anti-spam wars carried out with precision, a lot of angry webmasters. But the main questions remain: How to undo all the harm in case your website has been hit? How to plan a strategy that will not fail this time and that respects the new “laws of the new worldwide web”? And should your “DIY” search engine optimization strategy fail, who to seek help from: another professional or a company specializing in marketing strategies? Hopefully, you will have your answer ... Read More »

Recommended SEO Practices After Google Hummingbird Update

Recommended SEO Practices

The latest update to Google’s core algorithm is named Hummingbird, which says it all – this update is aimed at swiftness and accuracy. This is the biggest change to Google’s underpinnings since early 2010, when the Caffeine upgrade was introduced. To most Google users, the search results won’t be significantly different. However, there was an inevitable need for new mathematical formulas to handle the trend of more complex queries and increased smartphone searches. When you consider the fact that this is the biggest change in Google’s algorithm in 12 years, you can’t avoid asking yourself how it will affect your ... Read More »