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Mobile-Friendliness Is to Become a Ranking Factor Following Google’s Algorithm Update In April

Google mobile-friendly search

Owners of non-mobile-friendly business websites have a big reason to worry.  Thanks of Google, this year mid-April is going to a little more troublesome than you have expected. On April 21st, Google will start the official update of its search algorithm. Following this update mobile-friendliness will be considered as a ranking factor in Google search results. Told you, it’s the year of mobile! On February 26, Google has announced this decision via its Webmaster Blog - “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages ... Read More »

Google Teams Up With Twitter Again: What Does It Mean To SERPs?

Deal for Google to include Twitter tweets in Google search results

Google has rekindled its romance with Twitter last week when it struck a deal with the blue bird of social media. A few years ago Google had access to the Twitter, but that agreement expired in 2011. After that, tweets have gone mostly unindexed. Some sources even claim that there are less than 8% tweets can be seen in Google SERP. Google is the biggest name in search engines with about 75% of market share. Twitter too is one of the most influential social media mughals.  A deal between them will pretty much change the social search scene. About the ... Read More »

9 Content Marketing Trends to Follow in 2015

Content Marketing Trends in 2015

Excalibur might have been a great weapon in a time when King Arthur graced the throne of England. However, if you put it against modern weapons, it will appear blunt and inefficient. Similar is the case of traditional content. In the age of multichannel communication, real-time marketing and on the go communication device, the traditional content marketing techniques don’t stand a chance. Chances are they will perform far poorly than the fabled Excalibur. Content marketing is one of the most dynamic areas of online marketing. You can expect it to change its techniques every few days. True much of it ... Read More »

7 SEO Trends to Improve the Chi of Your Site in 2015

SEO Trends in 2015

As each day coming to an end, we are getting a step closer to 2015. Now is the time to reflect on this year’s mistakes, learn from it and prepare for the next year. I wish the world of SEO was that simple. In the world of organic search, the algorithm can change the rhythm and trends anytime, turning the world upside down.  And that means one day you were the king and the next day, Pooff!!! Come to think, in 2014, there’s been 14 (13 according to Moz’s change History + everybody is talking about a holiday Penguin update) ... Read More »

Is Your Website Ready For A Big Marketing Campaign?

Website Ready For A Big Marketing Campaign?

An online business needs a boost from the marketing department in order to become and remain successful. It is by no means different from a brick and mortar business, like a shop for example. You need to find a way to reach your customer through good marketing, but before you attempt to make a serious advertising attempt, you need to make sure that everything functions well. While it is true that most websites experience a few bugs and some downtime in the first couple of months, it is also true that some bugs remain behind and can cause problems without ... Read More »