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7 SEO Trends to Improve the Chi of Your Site in 2015

SEO Trends in 2015

As each day coming to an end, we are getting a step closer to 2015. Now is the time to reflect on this year’s mistakes, learn from it and prepare for the next year. I wish the world of SEO was that simple. In the world of organic search, the algorithm can change the rhythm and trends anytime, turning the world upside down.  And that means one day you were the king and the next day, Pooff!!! Come to think, in 2014, there’s been 14 (13 according to Moz’s change History + everybody is talking about a holiday Penguin update) ... Read More »

Is Your Website Ready For A Big Marketing Campaign?

Website Ready For A Big Marketing Campaign?

An online business needs a boost from the marketing department in order to become and remain successful. It is by no means different from a brick and mortar business, like a shop for example. You need to find a way to reach your customer through good marketing, but before you attempt to make a serious advertising attempt, you need to make sure that everything functions well. While it is true that most websites experience a few bugs and some downtime in the first couple of months, it is also true that some bugs remain behind and can cause problems without ... Read More »

7 SEO Tips for a Post Panda and Penguin Universe

7 SEO Tips Post Panda and Penguin

SEO isn’t what it was. A lot has changed from the days of Meta information rush, stuffing keywords, and the constant drill of writing content for the spiders. Google has taken the role of policing the web and that explains the release of a few algorithm updates (including the recent Hummingbird update) that has changed the way we optimize pages for search. Recommended Reading: Recommended SEO Practices After Google Hummingbird Update Here are at least seven tips to follow if you want your website to stand the tide of Google’s constant attacks on content (and hence your business): SEO is for ... Read More »

The 5 New Rules Of Link Building For 2013

Rules Of Link Building

Following the Penguin 2.1 update earlier this year and Google’s many claims, you might think link building as a technique is fairly redundant and isn’t worth your time and effort these days –but guess what? That’s just not the case. While Google might claim they don’t put as much emphasis on a site’s backlinks when it comes to ranking factors these days, evidence from all over the globe suggests otherwise – so it might not be the time to hang up your link building boots just yet! Yes, the emphasis on your site’s backlink profile might have shifted from quality ... Read More »

An Overview of the Changes in Content Strategies After Hummingbird

Content Strategies After Hummingbird

Digital marketing as we see it has taken another sharp turn in the recent past thanks to the new Hummingbird update from Google. Just when people began to understand that a good content marketing strategy can be your ticket to win over the search game, Google changed its rules again, and this time, the new algorithm change will affect 90% of all searches. Now what can you do to survive this ever-changing game in the long run? Simple, you have to play the game following the new rule. To do so, you need to understand about the new update. What ... Read More »