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What Pinterest’s Evolution Can Teach Us About The New Reality Of Ecommerce

Let people buy your products—right from Pinterest

Today’s consumer marketplace is a brutal environment for retailers and brands. It’s time for marketers to change their game plan accordingly. A poll by AdAge found that only 4 percent of consumers believe marketers act with integrity. You can see that statistic play out in research around the new consumer-buying journey.  McKinsey estimated that 74 percent of the final buying decision is impacted not by ads but by people – conversations with acquaintances, point of sale associates and online research. Not surprisingly, this has led to an evolution away from traditional forms of marketing, toward new, consumer-driven tactics for reaching customers ... Read More »

Parcl: A New Peer-to-Peer Platform Helping Shoppers with International Deliveries

Parcl

Shipping limitations present one of the most common issues online shoppers face with international orders. The team behind Parcl has set out to eliminate this issue for good. They have come up with a crowd shipping service that connects shoppers and forwarders from all corners of the globe and lets them help each other in a safe and quick way. As described on Parcl.com, the concept was born from the idea that many of us wish at some point that we had a friend or relative in the country that has stores carrying an item we really want or need. ... Read More »

Amazon Presents The Dash Button: A “Buy now with 1-Click” Shopping Solution

Amazon Dash Button

What if you could buy anything with just one click? Sounds impossible, does not it? But now you can. With its dangerously convenient “Buy now with 1-Click” Dash Button, Amazon once again proved that impossible is not a word in their vocabulary. With this miraculous Dash Button, one tap is all you need to record your order for various household items automatically via Amazon Prime. And next thing you know the products are being delivered to your doorsteps. For example, you are out of diapers. All you have to do is to tap your Huggies Dash Button. Within 48 hours ... Read More »

Consumer Psychology and E-Commerce Checkouts (Infographics)

Consumer Psychology and E-Commerce Checkouts

The look, feel and overall experience of a website will lead an online consumer into a purchase. If a customer is unhappy with the experience of the website, with a click of a button they are straight out of there onto Google looking elsewhere. For the majority of consumers, it takes just three seconds of waiting for a page to load before they are gone. It is small details like this which separate a highly performing e-commerce website from the rest. From a consumer’s perspective, if a brand is lazy enough to not even put the effort into their website ... Read More »

Why Wedding Is A Serious Business on Pinterest?

Wedding Business on Pinterest

2013 is the age of visual social media platforms like Pinterest. With its recipes, makeup and beauty tips and home décor Pinterest has mesmerized its users, especially women. According to TechCrunch 97% of Pinterest users are women. So naturally, the social media platform is full of stuffs that interest women mostly. Pinterest categories include – DIY, Food, Movies and Music, Home Décor, Hair and Beauty and of course –wedding. Now, I am not going to say that the perfect wedding is the dreams of every woman. All I want to say is that most of those who intend to get ... Read More »