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“Whatchu Talkin’ Bout Willis?” – The Importance of Social Media for Small Business

Social Media for Small Business

Prior to social media, businesses used public relations, advertising, and direct mail to create visibility, generate brand loyalty, and build sales. However, many small businesses found these tools included a high price tag. The launch of social media effectively leveled the marketing playing field between small and large businesses because social media is free. According to the State of Small Business Report, 56% of SMBs invest only 3% of their revenue in marketing. That percentage is evidence of the significant gap between what large and small businesses spend. A recent Gartner survey has the national average for marketing budgets at ... Read More »

Small Businesses: Online Presence Tips in the Home Improvement Industry

Online Presence Tips In The Home Improvement Industry

The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on every website and ... Read More »

Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

Microsoft Products in 2014

In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? ... Read More »

Businesses Building an Online Presence: A Case of Demolition

Building an Online Presence

Continuing from our last case study, where we talked about how a waste removal company started to build an online presence, now we’ll discuss about another case study related to home improvement. In the past few years, the home improvement industry has evolved quite a lot, as this recent list shows new emerging home improvement blogs and businesses. We are slowly seeing many niches moving from the offline and entering the online zone. And the outcome is beneficial not only for businesses themselves, but also for readers, buyers, home designers and people who love to decorate or redecorate their homes. ... Read More »

Businesses Building an Online Presence: A Case of Waste… Removal

Case Study: A Waste Removal Company

No matter how you look at it, social media and its marketing outcome cannot be denied. In the past few years we have witnessed many technological advances which made it possible for people to connect anywhere, anytime. Just take a look at the numbers. Facebook and Twitter have more than a billion unique users and it would be foolish of businesses not to take advantage of social networks. There is incredible potential to be found on the worldwide web, we can all agree. Why Build an Online Presence According to recent studies, even with the decline of economy, most eCommerce ... Read More »