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“Happiness in the Air” – Crowdsourced Valentine’s Day Ad from Coca Cola (VIDEO)

Happiness in the Air

Today, Coca Cola will be premiering an advert during American Idol that was created by one of the MOFILM‘s filmmakers, 23 year old New Zealand director Hugh Mitton and producer Lee Kupferman (26). ‘Happiness in the Air’ will also feature on Coke’s social media sites as well as Coke TV in Latin America. Mitton was only 22 when he directed ‘Happiness in the Air’ in response to a brief created by Coca-Cola for MOFILM’s 2012 Cannes video contest. The brief asked filmmakers from around the world to create and submit adverts that celebrated moments of happiness. Filmmakers could use pre-existing ... Read More »

Why Might it be Successful to Run Social Media Campaigns During Major Sporting Events?

Whether they follow on the pro, collegiate, or even the high school level, sports fanatics tend to be extremely passionate about the games, players, and traditions they support. Sure, they can get a bit wild at times, but the passion that burns within fans makes them the ideal audience to target during big sporting events like the Super Bowl or NBA Playoffs. And since they commonly interact with one another on sites like Facebook and Twitter, social media is the perfect place to reach them. Following are some tips brands can use to launch successful social media campaigns during major ... Read More »

OpenX & Samsung to Launch Mobile Ad Exchange – Samsung AdHub Market

OpenX is partnering with Samsung Electronics to power Samsung AdHub’s Global Private Mobile Ad Exchange, bringing the world of real-time digital ad trading to hundreds of millions of smartphones and tablets. The new exchange – the Samsung AdHub Market, powered by OpenX – will be available to advertisers wishing to advertise on mobile-specific inventory. The partnership creates the first mobile private exchange formed by one of the world’s leading digital device manufacturers and is part of Samsung AdHub’s vision to provide sophisticated targeting solutions for advertisers. By offering Real-Time Bidding capabilities, the exchange enables application developers to maximize their ad ... Read More »

Spring TV Schedule 2012: What’s Returning for the Spring?

Spring TV Schedule 2012

It’s springtime! And all the TV channels are bringing your favorite shows back on TV. You are sure to have a great time watching these shows and feel the spring in your steps. These shows will be featured in some reputed channels like HBO, Fox, Showtime, AMC and many more. While the most anticipated show to return this spring in Mad Men, The Borgias too is not far behind. Expect high drama and lots of passion flickering in these shows. It will be a delight to see how these Spring TV 2012 shows pick up from where they left off. ... Read More »

Smartphones, Tablets Drive 20% of Web Traffic for NCAA Tournament

NCAA March Madness 2012 on iPad

About 20% of the Web traffic for the first round of the 2012 NCAA basketball tournament came from smartphones and tablets, according to a new comScore study. The study, which analyzed browser-based (i.e. non-app) page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access – computer, tablet and smartphone – as they tried to stay plugged into the first 32 games of the tournament in real-time. As part of the study, comScore analyzed computer vs. non-computer traffic (smartphones and tablets) for the Thursday and Friday ... Read More »